Guerilla Market Coaching | Motivational Speaking and Sales Training
Sales Consulting
What is it?
I will help you discover and implement marketing and sales solutions that bring you more profits and pleasure. More importantly, I will help you and your team discover better ways to implementing the solutions and stay accountable.
How does it work?
Consulting with me is simple. After a free 1-hour intake to explore the fit between what you need and what I do, we will have enough information to make a go/no-go decision. If we decide to proceed together we sign a letter of agreement then get right to work.
What do you get?
You get custom tailored solutions to your specific problems. Here are some examples of typical consulting projects I have completed for clients.
The Executive Conversation.
This is a series of private sessions to discuss ANY facet of your business that is impeding your success, however you define it. I'll bring an outsider's expert perspective to help you understand what may be missing or getting in your way, why, and what to do about it. I promise, at the end of this engagement you'll have a ninety-day road map that outlines specific action items to get and keep your business on track.
Sales and Marketing Plans. This is often where people get bogged down because they anticipate a cumbersome process, but it needn’t be. Sales planning will help you:
• Establish S.M.A.R.T. goals (Specific, Measurable, Acceptable, Realistic, Timely).
• Articulate an action plan to work toward your goals, week by week.
• Hone a clear strategy, secure the right resources, and execute.
Sales and Marketing Diagnostics. These reports are like a home inspection or physical exam – a top to bottom review of everything you do to get and keep customers. Such a review could be narrow and deep, or wide and shallow depending on what we uncover early on. The result will help you identify the lowest hanging fruit and offer clear direction on how to harvest it at the least cost.
Sales and Marketing Consultation Reports and Services. These engagements are always customized to your situation. In addition to specific profit boosting recommendations, specific deliverables may include:
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Meeting Facilitation for: Brainstorming, Strategic Planning, Weekly Sales Meetings, etc;
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Direct mail program development;
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Business plan review and/or development;
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Marketing plan review and/or development;
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Market research reports and prospect lists;
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Guerrilla Marketing campaign development;
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Corporate Identity & Positioning exercise;
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Internet Marketing Audit;
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New ways to build and foster a team of self-leaders;
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Improved contact management tools;
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New ways integrate sales and marketing functions into every aspect of business operations;
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Interviewing sales personnel;
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Sales plan for a new product, service, or special offer;
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New ways for meeting price pressure from increasingly cost conscious shoppers;
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Training in telemarketing methods, scripts, systems and procedures for increased sales.
What does it cost?
I realize that consulting services are sometimes difficult to purchase because of the degree of customization involved.
To make the decision process easier, you may choose a fixed price offer, such as quarterly coaching ($3k/qtr), or arrange a free, intake interview after which a scope of service and price can be determined.
Please call me at 413-244-2294 to schedule an interview.
"Sheldon provided me a formula for success that took into account my individual needs andmy business. Beginning with his comprehensive intake form and several personal interviews, Sheldon worked with me to develop both a marketing plan, and a disciplined approach to its execution. I am confident as ever that the plan we devised and lessons I learned are vital to my business success. Thanks so much Sheldon!"
"Every person who starts a new business has their doubts, and it's critical to have someone on their side who radiates excitement and positivism about the potential of their vision; Sheldon is that person. His enthusiasm, creativity, resourcefulness and know-how put you well on your way towards realizing your dream. And talk about value! He guarded our financial resources (even more carefully then we did) while coming up with marketing ideas which were fun, exciting and which worked." 
"After several enjoyable coaching sessions with Sheldon, the team at Page Product Design has been able to identifyand act on business opportunities with much greater effectiveness. Sheldon’s extensive knowledge, straightforward approach and contagious enthusiasm were exactly what we needed to get focused and move our business forward."
