SUCCESS STORIES

Rob LaPorte"I earned a 350% return on my investment with Sheldon in four months. He is by far the most accomplished sales trainer in this entire region. He worked with me extensively for a year to create and implement a sustainable sales model. Indeed. the technical and procedural sales systems Sheldon set up for my company are still used amost exactly as he created them."

Rob Laporte, President
DISC

2disc.com

Bea Fields"Sheldon Snodgrass
is one of the most professional, creative sales coaches I have had the pleasure to work with. In less than three weeks, I had gained the clarity I needed to hone my key messaging, which gave me a tremendous boost in confidence in talking to key prospects. I was also extremely impressed with the sales letters Sheldon crafted for my direct mail campaign. They were professional, creative and quite unique, and I was so very proud to send these letters out to my prospects. I look forward to a very long consulting and coaching relationship with Sheldon...he is a true pro!"

Bea Fields, President, Bea Fields Companies

http://beafields.com/

Charlie EpsteinIn 4 months,
my firm earned back nine and a half times what I had invested in the Steady Sales Group. If you are looking for an individual who can deliver on the promise of generating and closing real leads that lead to real revenue Sheldon Snodgrass is your man."

Charlie Epstein, President, The 401kCoach Program
www.the401kcoach.com

"Working with Sheldon has been fantastic. He has the rare capacity to integrate encouragement and his contagious enthusiasm with the nitty-gritty, nuts and bolts of getting a business or practice off the ground. In a short period of time he had me off and running. I feel well supported and recommend him highly.”

Carol Hetrick, Master Trainer, Brain Gym
www.http://braingym.org

Amy L "I had gotten used to the feeling that I was banging my head against a wall, whenever I would begin a new marketing project. I knew on some level, that just like the project that came before, it would bear little fruit for all of my efforts. But soon after I began coaching with Sheldon, things shifted. The projects I undertook were more challenging on a personal level, but I could sense I was actually gaining ground. Working with Sheldon, I learned key skills that helped me establish a solid foundation for my business, skills that continue to grow and develop, along with my profits. Most wonderful though, is that these very same skills have greatly enhanced my capacity to help my patients.”

Amy Levitin
Licensed Acupuncturist.

Chris Sorenson"After 18 years
of professional selling working with Sheldon was just what I needed; he took me to the next level. In the short time that I worked with him, he helped me recognize the need to change my sales approach and with it came great results: $35,000 of new business in three months to be precise. No longer do customers see me as a salesman, but as someone who can bring value to their business - and they are willing to pay extra for it. Thanks Sheldon”


Chris Sorenson, Senior Account Executive, Valley Communications.
(413) 612-6122.
http://www.valleycommunications.com

"After several enjoyable coaching sessions with Sheldon, the team at Page Product Design has been able to identifyand act on business opportunities with much greater effectiveness. Sheldon’s extensive knowledge, straightforward approach and contagious enthusiasm were exactly what we needed to get focused and move our business forward."

Jamie Page, President , Page Product Design
www.pageproductdesign.com

"Sheldon has been of tremendous help to my new company. He has given us our own personal Marketing 101 course with a strong slant towards Guerrilla Marketing. In the process, he has become a friend and advisor. I especially value his enthusiasm, devotion and technical expertise. He's looking at the bottom line, and works to reduce our expenditures (including those for consulting)."

Walter Goodridge, President, The Answer Massage
www.theanswermassage.com

"Sheldon Snodgrass is a premier sales person and a superlative teacher. He understands the aversion many business owners have to selling and provides both comfort and well-placed tips to help them over the cusp of whatever is blocking them. His sales training provides well-needed information and advice for an underserved sector in the business community. Plus, Sheldon generously put self-interest aside to assist both the Hidden Tech organization and fellow virtual companies.”

Amy Zuckerman, Founder, Hidden Tech
www.a-zinternational.com


Amy Scott"Our company
was muddling through a difficult time of transition in our management which had left a painful gap in our sales efforts. It was also taking a serious toll on morale. Sheldon and staff basically "parachuted" in a very SWOT-like way and became a temporary sales management and set into motion some very positive, clear and immediate goals. Our team pulled together and was able to follow meeting formats that Sheldon introduced us to. Several employees received individual coaching and as a team we all became much stronger. When we were ready to make a new permanent management hire - Sheldon was there to help us define our needs and communicate where we were coming from. We still use many of the techniques he helped institute and we all have a clearer understanding of what we seek to accomplish in our sales goals every day.”


Amy Scott, Vice President, DesignWorks.

http://www.designworksrecital.com/


Sales Coaching & Consulting Success Stories 


Client: Dr. Sue Keller--Strong and Healthy Smiles

Sales and Marketing Challenge: Dr Sue Keller is a brilliant practitioner with technical expertise unrivaled in her marketplace. With a solid reputation and a loyal client base, Sue made a major shift in the type of clientele she sought, and the procedures she wished to focus on. Her challenge was essentially to re-brand the office, and artfully launch a new series of marketing initiatives focused on a well defined niche.

Client Reference: "Working with Sheldon at The Steady Sales Group means having a business partner who brings both substantial experience and vision outside my professional expertise. He has great ideas, but more importantly, he inspires me to improve my own ideas. Sheldon takes the time to understand what I'm looking to accomplish and helps me plot a course to get there. Then he stays on board to help navigate and to help work the lines when needed. I also appreciate his emphasis on cost-effective marketing that is creative and memorable. Because I've learned I can't do it all myself, I'm glad to have Sheldon on board my journey to business success."

Dr. Sue Keller, Owner. (413) 773-9274


Client: Danex (The Answer Massage Tool)

Sales and Marketing Planning Challenge: Danex was in late stage-up mode when Walter approached Steady Sales for help executing its strategic sales plan. The challenge was there was no plan -other than what existed in Walter's head. Together we mapped out thirty day action plans month after month after month so a cohesive strategy could be simultaneously developed and executed.

Client Reference: "Sheldon has been of tremendous help to my new company. He has given us our own personal Marketing 101 course with a strong slant towards Guerrilla Marketing. In the process, he has become a friend and advisor. I especially value his enthusiasm, devotion and technical expertise. He's looking at the bottom line, and works to reduce our expenditures (including those for consulting)."

Walter Goodridge, President. (413) 369-4685


Client: Thinkfit



www.thinkfit.com

Sales and Marketing Challenge: Leading a ten-year-old company that was almost always struggling to the next milestone, ThinkFit Owner Paul Widerman accomplished an amazing amount with very limited resources. But huge opportunities that never fully materialized, glowing press coverage that couldn't be leveraged, and periodic brinksmanship left Paul wondering what he could possibly do differently. It turned out just a few things – and those made a world of difference.

Client Reference: "I highly recommend The Steady Sales Group to anyone that really cares about their business. Sheldon came highly recommended, and in a few short conversations I realized he would more than live up to the recommendation. Sheldon was particularly adept and sensitive to the issues at ThinkFit of blending Art and Business and maintaining our mission.

We decided to have a daylong seminar at ThinkFit. Sheldon’s insights and preparation for the meeting were on target and enormously helpful. He was there in our corner through a delicate period of growth where many factors had to be balanced. Sheldon immediately grasped the situation. He handled it gracefully and competently helping to navigate a new path."

Paul Widerman, President. (845) 626-7710


Client: Designworks



www.designworksrecital.com

Client Reference: "Our company was muddling through a difficult time of transition in our management which had left a painful gap in our sales efforts. It was also taking a serious toll on morale. Sheldon and staff basically "parachuted" in a very SWOT-like way and became a temporary sales management and set into motion some very positive, clear and immediate goals.

Our team pulled together and was able to follow meeting formats that Sheldon introduced us to. Several employees received individual coaching and as a team we all became much stronger. When we were ready to make a new permanent management hire - Sheldon was there to help us define our needs and communicate where we were coming from.

We still use many of the techniques he helped institute and we all have a clearer understanding of what we seek to accomplish in our sales goals every day.

Sheldon’s combination of high energy, focused drive and polished skill provided a much needed boost to our sales efforts at a critical time in our company. He jumped in with enthusiasms and was able to generate results with minimal direction, working with Sheldon was both easy and inspiring."

Amy Scott , Vice President – (413) 589-0367


Client: Bea Fields Companies



http://beafields.com/

Client Reference: "Sheldon Snodgrass is one of the most professional, creative sales coaches I have had the pleasure to work with. In less than three weeks, I had gained the clarity I needed to hone my key messaging, which gave me a tremendous boost in confidence in talking to key prospects. I was also extremely impressed with the sales letters Sheldon crafted for my direct mail campaign. They were professional, creative and quite unique, and I was so very proud to send these letters out to my prospects. I look forward to a very long consulting and coaching relationship with Sheldon...he is a true pro!"

Bea Fields, President - (910) 692-6118


Client: UMASS Amhert Professors



www.isenberg.umass.edu

Case: Two finance professors in the school of management at UMass-Amherst wanted to launch an investment seminar series.

Challenge: Did sufficient market demand exist in the Pioneer Valley for a series of non-commercially oriented, investment seminars to be successful?

Recommendation: Hone the offering. Focus on an easily targeted population segment within the appropriate demographic, and market test the concept.

Result: Forged a relationship with a the largest health care provider in the region, and co-marketed the seminar series in a low cost, high frequency manner to medical professionals.

Client Reference: Professor Anurag Sharma, PhD (413) 545-5682, and Professor Nelson Lacey, PhD (413) 545-5630 – both at UMASS/Amherst Isenberg School of Management.


Client: Newscanner



www.newscanner.com

Case: A start-up manufacturer of pioneering LED sign technology, Newscanner needed help at every level of the sales and marketing function. They needed to build a sales infrastructure, a strategic marketing plan, recruit a sales force, establish budgets, craft a corporate identity, and most importantly – sell product.

Challenge: To identify and focus on immediate revenue generating priorities while attending to sales infrastructure development, strategic planning, and other foundation building activities.

Recommendation: Focus on a handful of distinct market segments and industry verticals. Gain rapid and deep distributor and representative penetration across each target sector by outsourcing the field sales function.

Result: Developed go to market corporate positioning, strategy and tactics. Completed a down and dirty marketing plan and annual budget. Developed the necessary tools to support an outsourced sales function.

Client Reference: "We tried to recruit Sheldon to be our VP of Sales & Marketing. I don't know what higher compliment I could pay."

Frank Leja Sr., President (413) 323-4628


Client: Dr. Binca Warren, DDS -- Northampton Family & Cosmetic Dentistry



www.enjoyyoursmile.com

Sales and Marketing Challenge: Dr. Binca Warren has built a comprehensive dental practice in part by combining her deep compassion for patients and a solid commitment to professional development and modern technology. She employs a staff of 5 professionals and regularly spends time gathered to discuss possibilities for continuous improvement in the office. Often new policies, procedures, or initiatives result from such gatherings. However, a frequent challenge is the fact that these undertakings often fall by the wayside and staff sometimes reverts to old ways of doing things. Dr. Warren was convinced that her staff could do a better job at consistently rolling out the red carpet for her patients so that they would repeat and refer more often. She hired the Steady Sales Group to develop a training program that the staff could get behind and more importantly -stick to.

Client Reference: "I really enjoyed working with Sheldon because he quickly was able to estimate my needs and attend to them in a systematic, timely and efficient approach. He used very respectful ways to address and manage delicate issues in my practice to great effect."
 Dr. Binca Warren, DDS. (413) 584-2902


Client: DISC



www.2disc.com

Case: DISC is an Internet marketing firm with highly specialized expertise in the field of search engine optimization (SEO). Also a traditional website developer, DISC needed a way to differentiate itself in the increasingly commoditized world of website development firms.

Challenge: DISC relied too heavily on opportunistic sales opportunities, and repeat business from a small but loyal customer base. There were no proactive sales processes in place. Nor were there any mechanisms to leverage existing customer relationships or prospect data.

Recommendation: Cleaned up the in-house database, added to it high probability prospects within the territory, oriented proposal content to SEO vs. site design, and started cold calling.

Result: Over 12 additional clients and $80,000 in new business.

Client Reference: "Within seven months, my firm earned a 300% return on investment from the work of the Steady Sales Group."

Rob Laporte, President (413) 584-6500


Client: Global Routes



www.globalroutes.org

Case: As a nationally respected non-profit, Global Routes wanted to increase the number of college age students enrolling in its overseas teaching internships.

Challenge: Global Routes had a solid 15 year growth history. However, its core offering had become high school programs that consumed the lion's share of resources. Growth in the teaching internships was flat.

Recommendation: Leverage the alumni base to act as a distributed 'sales force' throughout the country. Forge relationships among select college administrators on targeted campuses in the U.S., and keep top of mind.

Result: Secured invitations from several elite institutions for private, on-campus informational sessions promoted by the university. Developed a how-to manual so that alumni could easily help Global Routes help the world.

Client Reference: "Paying for the services of the Steady Sales Group was a stretch for our organization – but it was worth every penny."
Kenneth Hahn, President (413) 585-8895


 

 

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