Every day, customer service managers (a.k.a. CSR’s) speak to their […]
As I was digging through some archival video footage of past seminars and workshops that I have delivered, I came across a little nugget that I think provides an excellent way to think about maintaining progress in the face of setbacks.
This replay is of a complimentary training call for Insurance […]
LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success.
Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
No matter what you're selling, every sales person follows roughly the same pattern. It's a rare sale that doesn't include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success.
This is an audio replay of a chapter preview for […]
The sales and marketing resolutions I make, and sometimes keep, are significant not because of the day I choose to commence, but because I resolve again and again, week after week, to stay attuned to them.
I used to think of myself as an excellent motivator; that […]
Do you have a sales and marketing related project you’ve long intented to implement? I do, lot’s of them in fact. Frankly, my good intention ofter withers on the vine because I bump up against an invisible wall. Understanding why reveals a valuable sales and marketing lesson.