Do you have a sales and marketing related project you’ve long intented to implement? I do, lot’s of them in fact. Frankly, my good intention ofter withers on the vine because I bump up against an invisible wall. Understanding why reveals a valuable sales and marketing lesson.

Last time I spoke about the perils of perfection paralysis and the four things that I do,or try to do, to break out of it. You might recall that step-two is to break down your project into bite-sized, manageable chunks. Step-four is to manage yourself to a process,that is the individual chunks, rather than theoutcome or completed project. As with so much basic wisdom, this is far easier said than done.