Owner of search marketing firm, disc serving western ma and new England“Within seven months, my firm earned a 300% return on investment from the work of the Steady Sales Group.”

Rob Laporte, President (413) 584-6500

Case: DISC is an Internet marketing firm with highly specialized expertise in the field of search engine optimization (SEO). Also a traditional website developer, DISC needed a way to differentiate itself in the increasingly commoditized world of website development firms.

Challenge: DISC relied too heavily on opportunistic sales opportunities, and repeat business from a small but loyal customer base. There were no proactive sales processes in place. Nor were there any mechanisms to leverage existing customer relationships or prospect data.

Recommendation: Cleaned up the in-house database, added to it high probability prospects within the territory, oriented proposal content to SEO vs. site design, and started cold calling.

Result: Over 12 additional clients and $80,000 in new business.