LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success.
This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author. This book became an Amazon bestseller in the same week it was released. The chapter title is: “Guerrilla Salesmanship. How a vintage Airstream trailer, chocolate chip cookies and artful questions turned a start-up tech support company into a market leader.”
Audio Replay of an Insurance Agency CSR Training Call
This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ. The class recaps a live presentation about the four success principals required to boost cross selling effectiveness. Prudential Insurance Agencies sales training re-cap call
Ignite your sales confidence, comfort and success through six, entertaining, self-paced lessons to help you cross sell and upsell, handle objections, generate referrals and close new business inquiries with greater consistency and joy.