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Accountability
THE DILEMMA If I must accept responsibility for my outcomes then I must be held to account for them. But I can only be accountable for my own actions and reactions - the things in my control. Since I can’t control outcomes how then can I be responsible for them? THE TAKE AWAY This article will build your responsibility muscles by helping you stay accountable for progress regardless of your pace or the outcome. Accountability in any pursuit [...]
The Contents of a Marketing Plan
LEvery marketing plan has to fit the needs and situation. Even so, there are standard components you just can’t do without. A marketing plan should alway have a executive summary, a market situation, a opportunity analysis, clear objectives, and a marketing strategy. This coupled with strong action items and a realistic budget and means for measurement will ensure success.
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Guerrilla Salesmanship
This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author. This book became an Amazon bestseller in the same week it was released. The chapter title is: “Guerrilla Salesmanship. How a vintage Airstream trailer, chocolate chip cookies and artful questions turned a start-up tech support company into a market leader.”
Audio Replay of an Insurance Agency CSR Training Call
This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ. The class recaps a live presentation about the four success principals required to boost cross selling effectiveness. Prudential Insurance Agencies sales training re-cap call
