Marketing is absolutely every bit of contact any part of your business has with any segment of the public. Guerrillas view marketing as a circle that begins with your ideas for generating revenue and continues on with the goal of amassing a large number of repeat and referral customers.
No matter what you're selling, every sales person follows roughly the same pattern. It's a rare sale that doesn't include each of these steps in one form or another. Understanding the basic structure of sales helps ensure success.
This is an audio replay of a chapter preview for the latest Guerrilla Marketing book, in which I’m a featured author. This book became an Amazon bestseller in the same week it was released. The chapter title is: “Guerrilla Salesmanship. How a vintage Airstream trailer, chocolate chip cookies and artful questions turned a start-up tech support company into a market leader.”
Audio Replay of an Insurance Agency CSR Training Call
This replay is of a complimentary training call for Insurance Agency Customer Service Reps in MA and NJ. The class recaps a live presentation about the four success principals required to boost cross selling effectiveness. Prudential Insurance Agencies sales training re-cap call
Ignite your sales confidence, comfort and success through six, entertaining, self-paced lessons to help you cross sell and upsell, handle objections, generate referrals and close new business inquiries with greater consistency and joy.