I have three guiding principles in my coaching.
1. Lovingly meet people where they are
2. Ignite their own desire to improve
3. Repeat

I tend toward the Guerrilla Marketing approach to growth: use simple techniques to get maximum results from minimal resources. Indeed, I’m one of only a few dozen certified coaches in the world endorsed by best-selling author and the creator of the Guerrilla Marketing series of books, the late Jay Conrad Levinson.

Whatever your growth target, I will help you put first things first so you can harvest fruit while planting seeds for future growth.


  • “My team isn’t producing like I need them to.”   —  “Training never sticks!”
  • “I just need more customers!”  — “I’ve tried that before and it doesn’t work.”
  • “Sales are flat. The economy’s bad. I don’t really know how to sell. If we only had the money for more marketing.”

These are the refrains so often uttered by sales people, business owners and managers when asked what’s getting in the way of increased profits.


During the course of a quarterly commitment to each other, we craft and execute action plans that boost the profits and the pleasure you get from your work.

Monthly or weekly we connect regularly, usually by phone, usually for an hour, for at least 90 days.  In addition to our scheduled coaching call, I remain available for power chats or correspondence to review documents, answer questions or provide additional support.

Comes with a 100% happiness guarantee.

As your Coach

  • I will help you develop short-term, intermediate, and long-term programs to boost profits in a manner consistent with your business, personal and team readiness.
  • I help keep you accountable to the commitments you make to yourself.
  • I deliver tangible, actionable, and ROI – driven sales and marketing and counsel.
  • I am trained to listen, to observe and to customize my approach to your individual needs.
  • I seek to elicit solutions and strategies that you can execute in short-term segments, piece by piece.
  • I believe you are naturally creative and resourceful. My job is to provide support that enhances the skills, resources, and creativity you already possess.

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Sheldon’s knowledge and passion for sales is infectious.  He shared many great idea’s, not the least of which was a fun sales contest that allowed me to reward the staff while interacting with our clients. His lesson on transitioning from service task to sales ask was also a major winner with my team and we all embraced it. Rewrites have slowed, which was a major goal of mine, and all of us are now asking questions regarding how and why we do certain things in the agency. I thank him for that.

Sean D. Cornelius, President
Weed Ross Agency

We highly recommend Sheldon and his Steady Sales Program. Our team was struggling with making the ask for up sells & cross sells. After only a few short months we found our team using Sheldon’s strategies and by 6 months our ask rate doubled. Results and attitudes following closely behind!!! Sheldon came with a wealth of knowledge, an interest in understanding our needs, and worked with our team to make this program a success. Thank you Sheldon

Shelley MacRae, CIP, Personal Lines Manager
Cooke Insurance Group

I’m happy I participated in your program with my staff.  We all grew more comfortable with the discomfort of selling which increased our confidence in both new business sales and cross selling.  As a result, we implemented improvements in how we communicate with our clients using multiple forms of direct communication. We launched a cross selling campaign that ties what we learned from the program to our goals as an agency.   Your program was well worth the financial and time investment.

Philip Weise, President
Cal Branch Insurance

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